The Yoghurt Shop - Launching into Singapore with Transparency

Overview

The Yoghurt Shop is a respected Australian brand known for its premium fresh yoghurt and strong domestic following. When the team prepared to launch into Singapore, they faced the same challenge every exporter encounters. Once product leaves the country, visibility disappears. Conditions become uncertain. Stock handling becomes opaque. Retail performance is unknown until long after the fact.
To succeed in a new international market, The Yoghurt Shop needed more than a great product. They needed oversight, transparency and the ability to create consumer pull in stores that had never sold their brand before. They partnered with Orijin Plus to achieve exactly that.

The Challenge

Exporting fresh dairy into a new country introduces complexity. Temperature must remain controlled. Transit needs to be verifiable. Arrival at the distributor warehouse is never seen in real time. Shelf placement is unknown. And once products are finally ranged, the brand must find a way to build consumer demand with no existing customer base.
The Yoghurt Shop had four clear objectives.
· Confidence that every batch arrived in the correct condition.
· Visibility of stock movement from production to warehouse to shelf.
· The ability to drive velocity in newly ranged stores.
· A direct connection with real consumers in Singapore.

“The trackers were a simple tool to share a transparent supply chain and give our consumers confidence in the freshness of our Yoghurt.”

Vania Dotto

The Yoghurt Shop

Traceability and IOT Oversight

Building Confidence Before the First Product Was Sold.
Orijin Plus provided complete visibility of every shipment from Australia into Singapore. Integrated IOT trackers recorded temperature and location throughout the journey, giving the brand confidence that each batch maintained quality.
Once consignments arrived in Singapore, the brand could see when stock was received at the distributor warehouse. The breakthrough came shortly after. As consumers began scanning their yoghurt pots, the platform confirmed that products had moved from warehouse to shelf. Each completed product chain became a live signal that stock was now on display in-store, turning what is normally guesswork into precise, verifiable data.

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Driving Velocity

Instant Wins, Loyalty and Smart On-Pack Engagement.
As new stores began ranging The Yoghurt Shop, Orijin Plus activated instant win promotions and a loyalty programme to drive trial, reward repeat buyers and build strong early momentum. Every scan became a moment of engagement, creating the brand’s first direct connection with Singaporean customers.
These activations delivered impressive in-store results. Consumers scanned to win instant prizes, accumulated loyalty points and returned for additional purchases. For a brand entering a new country, this created a valuable feedback loop that had never existed before.

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Referral Insight

Understanding How New Customers Are Created.
The referral programme unlocked visibility that went far beyond typical loyalty or promotional systems. The platform showed not only who scanned and when, but how customer behaviour spread from one person to the next.
The image below shows a live sequence from the Singapore activation.
· User A purchased yoghurt, scanned and earned points.
· User A then referred User B, who purchased multiple flavours over several days.
· User B then referred two new customers, User C and User D.
· Both new customers scanned, earned points and made further purchases.

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A Real-World Moment

Fraud Detection Meets Genuine Consumer Momentum
During the activation, the fraud detection system paused rewards for one consumer after detecting 22 product chains completed in under 30 minutes. At first glance the behaviour appeared suspicious, and the system responded correctly.
Minutes later the consumer sent a photo from a dinner party where a group of friends were all eating The Yoghurt Shop yoghurt for dessert, each person scanning their own pot. The moment showed that the system was behaving correctly and that consumer excitement was generating genuine high-volume scanning in real social settings.

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Influencer Activation

Supporting Sell-Through at the Right Moment
Alongside on-pack engagement, Orijin Plus activated its network of Singapore-based micro influencers. Their content introduced the product to local audiences at the same time new stores were adding the range. Combined with instant wins, loyalty points and traceability-driven oversight, this created strong pull-through in a launch window where performance mattered most.

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Results

· 16 percent scan rate during the activation.
· Verified temperature and handling oversight across borders.
· Real-time visibility of stock movement from production to shelf.
· Strong velocity driven by instant wins and loyalty.
· Multi-layer referral growth introducing new customers to the brand.
· A new direct connection with consumers in a market where the brand had no prior presence.

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Conclusion

A Launch Built on Transparency, Oversight and Genuine Consumer Connection
The Yoghurt Shop entered Singapore with more insight, confidence and visibility than any traditional export approach could offer. The connected packaging platform provided a complete picture of product movement, while rewards, loyalty and referrals created measurable consumer engagement. The result was a launch that impressed, performed and proved the commercial strength of connected packaging for fresh products in international markets.