AGEC

France Circular Economy Law

Deliver compliant consumer information in France while managing circular economy data digitally.

What is the France Circular Economy Law (AGEC)?

France’s Anti-Waste and Circular Economy Law (Loi n° 2020-105) was introduced to reduce waste, improve recycling outcomes, and increase transparency for consumers. The law requires brands to provide clear, standardised information about product recyclability, sorting instructions, environmental attributes, and waste reduction commitments, particularly at the point of consumer interaction.

Who it applies to and when

The AGEC law applies to products placed on the French market across multiple categories, including food, beverage, household goods, textiles, and consumer products. Requirements have been introduced progressively since 2021, with additional obligations phased in over time. Many obligations are specific to France and must be presented clearly to French consumers, even where packaging is distributed across multiple markets.

How Orijin Plus supports AGEC readiness

Orijin Plus supports brands preparing for these requirements through a connected packaging platform that manages traceability and product data from source through to market.

France-specific consumer information delivery

Orijin Plus enables brands to serve France-specific compliance information digitally, including recycling and sorting guidance, without overloading physical packaging. When a product is scanned in France, consumers can be routed to a localised experience that reflects French regulatory expectations.

GS1 2D barcodes and digital resolution

The platform integrates with GS1 identification standards and GS1 2D barcode frameworks, allowing a single QR code to resolve to different experiences based on location. This makes it possible to support French circular economy requirements while maintaining consistent packaging across other markets.

Flexible data management as requirements evolve

Orijin Plus allows brands to manage and update compliance-related product information digitally as AGEC obligations expand or change. By separating the physical packaging from the digital content, brands can respond to new requirements without reprinting packaging or rebuilding internal systems.