GS1 Digital Link

Labels can only hold so much information, and printing constraints often limit what brands can share. The GS1 Digital Link removes this limitation by allowing every product to carry its own dynamic, web-based profile.

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It connects the GTIN to a structured digital environment that can host ingredient details, origin information, nutritional content, certificates, documentation and any other data required across the product’s lifecycle.

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This structure brings clarity to an area that has traditionally been fragmented. Instead of scattered documents, inconsistent formats or disconnected systems, the Digital Link serves as a central reference point that can be relied on throughout the supply chain.

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Food and beverage brands must manage large amounts of information, from ingredient lists and allergen statements to audit records, country-of-origin information and sustainability claims. These details change over time, and packaging often cannot be updated at the same pace. The Digital Link solves this by keeping the physical code stable while allowing the digital content behind it to evolve whenever it needs to.

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This gives brands complete control over their product information. If production methods change, certifications are updated or new documentation is required, the link can reflect these changes immediately. The product in the customer’s hand will always lead to the most accurate version of the information.

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Implementing the Digital Link is not simply a technical task. It requires careful structuring of data, correct use of identifiers and a consistent approach across the full product range. Orijin Plus manages this entire process so that the Digital Link becomes a natural extension of your packaging rather than a separate layer added on top.

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We align the product information, create the structured link pathways and prepare the content environment that supports the scan experience. The goal is to make the Digital Link part of your operational foundation rather than a one-off project. Once in place, the system remains flexible, scalable and fully aligned with GS1 standards.

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Food and beverage brands succeed when customers feel confident in the quality and integrity of what they are purchasing. The Digital Link gives them a way to access verified, brand-controlled information instantly. It allows you to show where the product comes from, how it was made and the steps taken to ensure its quality and safety.

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This clarity supports stronger customer relationships and reinforces the values behind the brand. The Digital Link becomes a way to demonstrate openness, responsibility and commitment to transparent product communication.

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As more industries move towards digital product information and connected packaging, the GS1 Digital Link serves as the foundation for future systems. It supports digital product passports, automated verification, smarter supply chains and richer consumer experiences. Brands that adopt it early place themselves ahead of these changes and benefit from a system that continues to expand as global expectations grow.

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For food and beverage producers, this is an opportunity to create a long-term structure that supports both compliance and brand storytelling. It helps build a modern product profile that remains relevant across markets and regulatory environments.

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If you want to add clarity, accuracy and transparency to your product range, Orijin Plus provides a complete pathway for implementing the GS1 Digital Link confidently and effectively. We provide a tool that your products carry trusted, reliable digital identities.