GS1 Alliance Partner

GS1 Digital Link & 2D Barcodes

By 2027, linear barcodes will no longer meet global retail expectations. That’s where GS1 2D barcodes come in, and with them, the power of the GS1 Digital Link.
As an official GS1 Alliance Partner, Orijin Plus helps you make the shift with confidence. We bridge the gap between packaging and digital experience, turning your product codes into gateways for trust, transparency, and smarter commerce.

GS1 Resolver

GS1 Digital Link Example

A standard 1D barcode can only show a GTIN. A GS1 2D barcode, embedded with a GS1 Digital Link, connects the GTIN to a dynamic web address. That address can serve tailored content depending on who scans it, where they are, and what device they’re using.

Why GS1 2D Barcodes Matter Now

Retailers, regulators, and consumers are all pushing for better data at the point of scan. GS1 2D barcodes solve that by fitting far more into a single symbol, without cluttering your packaging.
By using a GS1 Digital Link in your 2D barcode, your packaging stays minimal, while your product becomes smart, responsive and future-ready.
You can:

- Reduce packaging changes with dynamic content updates
- Meet global compliance for labelling and traceability
- Build deeper trust with origin, audit and sustainability data
- Align with GS1’s 2027 Sunrise mandate

A Simple Way to Upgrade

At Orijin Plus, we do the heavy lifting. Our platform makes it easy to embed digital link GS1 standards into your supply chain, without disrupting your existing systems.
We work with your data, design and product identifiers to create a seamless GS1 2D barcode experience, fully integrated with your packaging and marketing workflows.
You don’t need a new ERP. You don’t need an internal dev team. You just need the will to lead.

Partner with Orijin Plus

We believe the future of product information isn’t more packaging. It’s smarter packaging. As a GS1 Alliance Partner, we bring the tools, experience and network to help you transition with confidence.We’ll guide you from initial audit to final deployment, ensuring your 2D barcodes are compliant, scalable and ready for 2027.

Looking for a GS1 digital link example tailored to your product? Want to see how a 2D barcode can support your traceability goals?

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From our
CPG Community

Some small stories from users of our Connected Packaging Platform

“The trackers were a simple tool to share a transparent supply chain and give our consumers confidence in the freshness of our Yoghurt.”

Vania Dotto

The Yoghurt Shop

“The system was great and made easy tracking of my honey giving that extra touchpoint to share my product story and its genuine authenticity.”

Kim Fewster

Fewsters Farm Honey

“System is simple and easy and drives maximum impact. Combining transparency with connectivity to consumers all in one platform. It is a must have platform for any CPG brand looking to share a story of genuineness and uniqueness.”

Wouter Duyck

ZENKO Superfoods

“As an F&B brand we are often very removed from our customers and our customers are very removed from the unique story of the product they hold in their hand. Orijin Plus changes this and makes it simple and easy for us to use.”

Scott Mendelsohn

Natural Raw C

“Our journey so far with Orijin has been simple to activate and effective to run. James and the team have been super supportive to help drive trial and awareness of the Orijn concept and we have had great results in market so far.”

Carl Ryan

Naked Life-Non Alcoholic