GS1 2027 Sunrise

Instead of just holding a GTIN, your barcode can now unlock access to:

Product ID (GTIN)

Batch/lot number

Expiry date

Serial number (if required)

GS1 Digital Link that connects to dynamic web-based content

With one scan, retailers, regulators, and consumers access verified product data tailored to their needs.

Retailers will encourage 2D barcodes on-pack to support smarter scanning and traceability.

POS systems globally will be updated to read 2D barcodes and extract digital link data.

GS1 Digital Link will become the default standard for encoding product information.

Non-compliant packaging may result in delays, rejected shipments or lost shelf space.

The 2D barcode doesn’t just meet compliance, it unlocks value:

‍Automate recall readiness with real-time product traceability

‍Deliver multilingual or market-specific content by linking to dynamic pages

‍Streamline packaging by reducing clutter and redirecting to digital documentation

‍Enable brand protection with verified certifications, origin, and authentication data, turning compliance into trust

‍Engage consumers with verified product information, stories and promotions  

‍You Need to Act Now Switching multiple SKUs or regions from static to 2D barcodes takes time with packaging updates, data structuring, and system integration. We make it simple.

Waiting until 2027 is not a viable strategy.  

As an official GS1 Alliance Partner, Orijin Plus provides the infrastructure, tools and support to meet the 2027 Sunrise requirements without the overhead of building it in-house.

You’ll get:
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GS1-compliant 2D barcode generation (with batch, expiry, GTIN and serial encoding)
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Digital Link URL management across every SKU and market
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GS1 Resolver integration for global compatibility
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Transparency Hub for traceability, proof of origin, and sustainability claims
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Engagement Hub to connect products with consumers, run rewards, and capture insights
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API integration with ERP, packaging, and compliance teams
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