The Global Standard Is Changing

GS1 2027 Sunrise

The GS1 2027 Sunrise marks a hard global deadline for transitioning from static 1D barcodes (like EAN or UPC) to dynamic 2D barcodes, typically QR codes or GS1 DataMatrix symbols.
These 2D barcodes embed more than just a product ID. They enable supply chain traceability, real-time compliance data, and rich consumer engagement, all in a single scan.

GS1 Resolver

What Changes with a GS1 2D Barcode?

Instead of just holding a GTIN, your barcode can now unlock access to:

Product ID (GTIN)

Batch/lot number

Expiry date

Serial number (if required)

GS1 Digital Link that connects to dynamic web-based content

With one scan, retailers, regulators, and consumers access verified product data tailored to their needs.

illustration of why gs1 2d barcodes matter now

SUNRISE Importance

What Will Happen in 2027?

Retailers will encourage 2D barcodes on-pack to support smarter scanning and traceability.

POS systems globally will be updated to read 2D barcodes and extract digital link data.

GS1 Digital Link will become the default standard for encoding product information.

Non-compliant packaging may result in delays, rejected shipments or lost shelf space.

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You Need to Act Now

Why It Matters to Your Business

The 2D barcode doesn’t just meet compliance, it unlocks value:

Automate recall readiness

with real-time product traceability

Enable brand protection

with verified certifications, origin, and authentication data, turning compliance into trust

Deliver multilingual or market-specific content

by linking to dynamic pages

Engage consumers

with verified product information, stories and promotions

Streamline packaging

by reducing clutter and redirecting to digital documentation

You Need to Act Now

Switching multiple SKUs or regions from static to 2D barcodes takes time with packaging updates, data structuring, and system integration. We make it simple.

Waiting until 2027 is not a viable strategy.

Transition

How Orijin Plus Supports the Transition

As an official GS1 Alliance Partner, Orijin Plus provides the infrastructure, tools and support to meet the 2027 Sunrise requirements without the overhead of building it in-house.

You’ll get:

GS1-compliant 2D barcode generation (with batch, expiry, GTIN and serial encoding)

Digital Link URL management across every SKU and market

GS1 Resolver integration for global compatibility

Transparency Hub for traceability, proof of origin, and sustainability claims

Engagement Hub to connect products with consumers, run rewards, and capture insights

API integration with ERP, packaging, and compliance teams

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From our
CPG Community

Some small stories from users of our Connected Packaging Platform

“The trackers were a simple tool to share a transparent supply chain and give our consumers confidence in the freshness of our Yoghurt.”

Vania Dotto

The Yoghurt Shop

“The system was great and made easy tracking of my honey giving that extra touchpoint to share my product story and its genuine authenticity.”

Kim Fewster

Fewsters Farm Honey

“System is simple and easy and drives maximum impact. Combining transparency with connectivity to consumers all in one platform. It is a must have platform for any CPG brand looking to share a story of genuineness and uniqueness.”

Wouter Duyck

ZENKO Superfoods

“As an F&B brand we are often very removed from our customers and our customers are very removed from the unique story of the product they hold in their hand. Orijin Plus changes this and makes it simple and easy for us to use.”

Scott Mendelsohn

Natural Raw C

“Our journey so far with Orijin has been simple to activate and effective to run. James and the team have been super supportive to help drive trial and awareness of the Orijn concept and we have had great results in market so far.”

Carl Ryan

Naked Life-Non Alcoholic

“Orijin Plus fits perfectly into our connected packaging strategy because it gives us a single, streamlined platform to manage both the functional side, like retail and supply chain requirements, and the consumer-facing side...”

Ethan Shapiro

Big Mama’s

"It is challenging to tell your story in a world flooded with excessive information. Being able to bring our story to every product multiplies our ability to share our story 10,000X."

Charles Stewart

Green Belly

“The GS1 2D barcode means one scan can deliver different content depending on the market. For us as an exporter, that’s essential given how many markets we’re in, and knowing it will also work at checkout in the future is a game changer.”

Ian Batt

Small Things Wine