The Global Standard Is Changing

GS1 2027 Sunrise

The GS1 2027 Sunrise is a global deadline to switch from static 1D barcodes to dynamic 2D barcodes, like QR codes.
These 2D barcodes embed more than just a product ID. They enable supply chain traceability, real-time compliance data, and rich consumer engagement, all in a single scan.
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GS1 Resolver

What Changes with a GS1 2D Barcode?

Instead of just holding a GTIN, your barcode can now unlock access to:
Product ID (GTIN)
Batch/lot number
Expiry date
Serial number (if required)
GS1 Digital Link that connects to dynamic web-based content
With one scan, retailers, regulators, and consumers access verified product data tailored to their needs.
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SUNRISE Importance

What Will Happen in 2027?

Retailers will encourage 2D barcodes on-pack to support smarter scanning and traceability.
POS systems globally will be updated to read 2D barcodes and extract digital link data.
GS1 Digital Link will become the default standard for encoding product information.
Non-compliant packaging may result in delays, rejected shipments or lost shelf space.
You Need to Act Now

Why It Matters to Your Business

The 2D barcode doesn’t just meet compliance, it unlocks value:
Automate recall readiness with real-time product traceability
Enable brand protection verified certifications and authentication data build trust.
Deliver multilingual or market-specific content by linking to dynamic pages
Engage consumers with verified product information, stories and promotions
Streamline packaging by reducing clutter and redirecting to digital documentation
You Need to Act Now switching SKUs or regions to 2D barcodes takes time. We simplify it.
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illustration of features card
Transition

How Orijin Plus Supports the Transition

As an official GS1 Alliance Partner, Orijin Plus provides the infrastructure, tools and support to meet the 2027 Sunrise requirements without the overhead of building it in-house.
You will get :
GS1-compliant 2D barcode generation (with batch, expiry, GTIN and serial encoding)
Digital Link URL management across every SKU and market
GS1 Resolver integration for global compatibility
Transparency Hub for traceability, proof of origin, and sustainability claims
Engagement Hub to connect products with consumers, run rewards, and capture insights
API integration with ERP, packaging, and compliance teams
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Don't Take Our Word For It

Real brands. Real decisions. Real results.
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"It is challenging to tell your story in a world flooded with excessive information. Being able to bring our story to every product multiplies our ability to share our story 10,000X."
Charles Stewart
Founder
Green Belly
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“As an F&B brand we are often very removed from our customers and our customers are very removed from the unique story of the product they hold in their hand. Orijin Plus changes this and makes it simple and easy for us to use
Scott Mendelsohn
Founder
Natural Raw C
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“The GS1 2D barcode means one scan can deliver different content depending on the market. For us as an exporter, that’s essential given how many markets we’re in, and knowing it will also work at checkout in the future is a game changer.”
Ian Batt
Founder
Small Things Wine
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“System is simple and easy and drives maximum impact. Combining transparency with connectivity to consumers all in one platform. It is a must have platform for any CPG brand looking to share a story of genuineness and uniqueness.”
Wouter Duyck
Founder
ZENKO Superfoods
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“Orijin Plus fits perfectly into our connected packaging strategy because it gives us a single, streamlined platform to manage both the functional side, like retail and supply chain requirements, and the consumer-facing side...”
Ethan Shapiro
Founder
Big Mama’s
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“The system was great and made easy tracking of my honey giving that extra touchpoint to share my product story and its genuine authenticity.”
Kim Fewster
Founder
Fewsters Farm Honey
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“The trackers were a simple tool to share a transparent supply chain and give our consumers confidence in the freshness of our Yoghurt.”
Vania Dotto
Founder
The Yoghurt Shop