The Challenge

Counterfeit honey has become a global issue, with sophisticated duplication of jars, labels and QR codes. Standard packaging cannot guarantee authenticity. Fewsters wanted a way to protect its brand, reassure consumers and strengthen purchase confidence across its major Asian markets.

Their objectives were clear.
· Prevent code duplication and counterfeit packaging.
· Provide verifiable proof of origin back to Australia.
· Incentivise consumers to complete verification steps.
· Identify the brand advocates who were already purchasing frequently.

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Anti-Counterfeiting That Works

Dual-Layer Serialisation for Complete Product Validation
Fewsters used the Orijin Plus anti-counterfeiting module to create a secure, dual-identifier system. Each jar carried a unique serialised QR code paired with a second hidden UID. Only when both codes were scanned and matched inside the platform could the product chain be completed.

This prevented code duplication and ensured counterfeiters could not copy QR codes and place them on fraudulent or diluted honey. Every legitimate jar became its own digital certificate of authenticity.

For consumers, this was simple. Scan the code. Verify the jar. Gain confidence.

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Blockchain-Verified Traceability

Authenticity That Can Be Proven, Not Claimed
Fewsters amplified its authenticity promise by enabling blockchain-verified traceability events in Orijin Plus. Shoppers could follow the journey of their honey back to Australia and through key processing steps, each event captured and time-stamped to prevent tampering.

This level of transparency signalled seriousness. Fewsters was not asking consumers to trust them blindly. They were providing verifiable data, independently secured, that showed exactly where their honey came from.

In a category known for counterfeits, this created powerful consumer confidence.

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Rewards That Protect Integrity

A Loyalty Feature That Encouraged Verification
Fewsters used the Orijin Plus loyalty and reward features to encourage consumers to complete the product chain. The verification step doubled as a rewards entry, giving customers points and prizes once the jar was authenticated.

This served two purposes.
· It increased consumer engagement.
· It strengthened the integrity of the supply chain by encouraging verification at scale.

Each completed chain confirmed the jar was real. Each verification strengthened the brand’s anti-counterfeiting data.

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Identifying True Advocates

A Brand With Existing Fans Finally Saw Who They Were
Fewsters has been a popular honey brand across Asia for many years, especially in Singapore. What they did not have was visibility into who their loyal customers were, how often they were purchasing or how many jars they consumed each month.

· With Orijin Plus, this changed immediately.
Verification created identifiable buyer profiles. Loyalty rewards incentivised repeat purchase. And the referral programme revealed the true advocates who had been recommending Fewsters to friends long before the platform existed.

· These consumers were never new. They were simply newly visible.
The platform allowed Fewsters to thank them, reward them and give them an easy mechanism to continue referring the brand. Referral was not a stretch. These shoppers were already strong advocates. Orijin Plus simply made their behaviour measurable and helped amplify it.

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Results

Fewsters Farm Honey’s connected packaging deployment delivered clarity, confidence and consumer engagement.
· Dual-layer serialisation preventing QR duplication.
· Blockchain-verified traceability proving origin back to Australia.
· High verification rates driven by loyalty rewards.
· Identified frequent purchasers and true brand advocates.
· A new understanding of buyer behaviour in key export markets.
· Stronger consumer confidence in a category where authenticity is critical.

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Conclusion

Protecting Authenticity and Strengthening Consumer Trust
Fewsters Farm Honey used Orijin Plus to address one of the most significant challenges in the honey category. By combining anti-counterfeiting protection with blockchain verification and rewards, the brand transformed its packaging into a trust-building tool.

Consumers gained confidence. Fewsters gained clarity. And a long-established export brand unlocked a new level of insight, engagement and loyalty in markets where authenticity means everything.