Smarter Supply chain

Connected Packaging Platform

Packaging is no longer just a surface for branding, it has become a digital gateway.
A Connected Packaging Platform transforms every label, box, or bottle into a live communication channel, capable of delivering product information, verifying authenticity, and creating richer customer experiences.

At Orijin Plus, we help brands unlock this potential. By using GS1 2D barcodes and GS1 Digital Link technology, we connect physical products to the digital ecosystem, making supply chains smarter and helping consumers make confident choices.

adaptability

What Connected Packaging Really Means

Traditional packaging ends at the shelf, but connected packaging continues the journey long after the point of purchase. When a consumer or supply chain partner scans a 2D barcode, they don’t just see a product code, they access real-time data tailored to their needs.

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A retailer might scan to view batch numbers and expiry dates, while a customer could unlock tailored rewards, sustainability insights, or product provenance.

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This adaptability is what makes connected packaging so powerful. It moves beyond static identifiers and turns packaging into a dynamic tool for brand storytelling, customer service, and supply chain visibility.

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A woman looking at a cell phone next to a shopping bag.

Certifications Hub

Why Businesses Are Adopting Connected Packaging

Connected packaging addresses some of the most pressing challenges businesses face today: regulatory compliance, counterfeiting, supply chain inefficiencies, and customer trust. Instead of printing endless details on packaging, brands can deliver accurate, up-to-date information through a single scan.
For businesses, this means greater transparency across the supply chain, smoother inventory management, and the ability to adapt quickly when regulations or retailer requirements change. For consumers, it means trust, knowing the product in their hands is authentic, traceable, and supported by the brand that made it.

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Transparency Tools

How Orijin Plus Supports Your Transition

Implementing connected packaging doesn’t need to be complex or disruptive. With Orijin Plus, you create and manage GS1-compliant 2D barcodes and the digital experiences behind them from one intuitive platform. We make sure everything connects seamlessly with your existing systems, so your supply chain partners get the data they need while your customers unlock the transparency and engagement they expect.

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This goes beyond compliance. It transforms packaging into a digital channel that builds stronger customer relationships, streamlines recalls, reduces waste, and supports sustainable practices. Every scan becomes a meaningful touchpoint. And because Orijin Plus is built on global GS1 standards, your connected packaging scales effortlessly from local markets to worldwide distribution.

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Transparency Tools

The Future of Packaging

The shift to connected packaging is being accelerated by the GS1 2027 Sunrise, which will see 2D barcodes replace traditional 1D barcodes as the global retail standard. Businesses that adopt now are not only preparing for compliance, but also gaining early access to the benefits of real-time data and customer engagement.

At Orijin Plus, we see connected packaging as more than just a technical upgrade, it’s the bridge between physical products and the digital future of commerce. By connecting your packaging, you’re building trust, protecting your brand, and creating opportunities to engage with your customers in entirely new ways.

Sign up and start exploring connected packaging today, with our team ready to support you every step of the way.

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From our
CPG Community

Some small stories from users of our Connected Packaging Platform

“The trackers were a simple tool to share a transparent supply chain and give our consumers confidence in the freshness of our Yoghurt.”

Vania Dotto

The Yoghurt Shop

“The system was great and made easy tracking of my honey giving that extra touchpoint to share my product story and its genuine authenticity.”

Kim Fewster

Fewsters Farm Honey

“System is simple and easy and drives maximum impact. Combining transparency with connectivity to consumers all in one platform. It is a must have platform for any CPG brand looking to share a story of genuineness and uniqueness.”

Wouter Duyck

ZENKO Superfoods

“As an F&B brand we are often very removed from our customers and our customers are very removed from the unique story of the product they hold in their hand. Orijin Plus changes this and makes it simple and easy for us to use.”

Scott Mendelsohn

Natural Raw C

“Our journey so far with Orijin has been simple to activate and effective to run. James and the team have been super supportive to help drive trial and awareness of the Orijn concept and we have had great results in market so far.”

Carl Ryan

Naked Life-Non Alcoholic

“Orijin Plus fits perfectly into our connected packaging strategy because it gives us a single, streamlined platform to manage both the functional side, like retail and supply chain requirements, and the consumer-facing side...”

Ethan Shapiro

Big Mama’s

"It is challenging to tell your story in a world flooded with excessive information. Being able to bring our story to every product multiplies our ability to share our story 10,000X."

Charles Stewart

Green Belly